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When Scratchpad was first rolling out its product, retention was the focus, Salehi said, because when account executives find a sales tool that works, they tend to stick with it.
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SCRATCHPAD 13M SERIES CRAFT VENTURESSAWERSVENTUREBEAT HOW TO.This drag slows salespeople down, keeps revenue teams from operating at peak performance, cultivates unhappy salespeople who often sell less and churn, and can yield poor experiences for customers. “Worse yet, the data quality in most CRMs remains poor, and sales process adherence is mostly a dream creating drag across the revenue team.
“Revenue teams are literally paying their reps to complete administrative work instead of revenue-generating work,” Salehi said. But it also acknowledges several truths - that Salesforce is the dominant CRM, but not everybody enjoys using it that they typically use multiple tools in tandem with Salesforce and they waste a considerable amount of time on repetitive admin.
Scratchpad serves as a further example of the Salesforce network effect. “This means account executives, sales reps, revenue operations, sales leaders, sales enablement, and customer success teams finally have a modern unified workspace connected to Salesforce that makes salespeople happy and helps revenue teams produce more.”Īs a $200 billion-plus company today, Salesforce’s success over the past two decades can be attributed to a number of factors - chief among them, perhaps, has been the ecosystem it has nourished, with support for third-party applications and integrations through AppExchange and countless companies building million-dollar businesses off the back of the Salesforce platform. “Scratchpad is becoming a must-have for the sales team tech stack,” Salehi said.
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These include Scratchpad Command, which allows users to update Salesforce from anywhere on the web a new unified workspace for calendar, sales notes, and Salesforce and a workspace commenting system for sales teams. With another $33 million in the bank from existing investors including Craft Ventures and Accel, Scratchpad is strongly positioned as it looks to capitalize on recent momentum which has seen it bring a slew of new products to market. Scratchpad had previously raised around $16 million, the bulk of which arrived via its $13 million series A round last year.
“Our mission is to make salespeople happy - happy salespeople drive more growth, foster better cultures and team dynamics, and create delightful customer experiences for their businesses,” Salehi added. The San Francisco-based company has claimed a slew of big-name customers over the past few years, including Algolia, Ironclad, Quora, Twilio and Udemy.
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“Yet, most reps still use general-purpose spreadsheets, docs, note apps, and task managers to do their jobs, only to then suffer from hours of manual data entry to update their CRM to appease their managers.” Scratchpad: Kanban board “Salespeople are overloaded with technology and tools like CRM software, call recording, email sequencing, note-taking and much more,” Scratchpad cofounder and CEO Pouyan Salehi told VentureBeat.
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